Adtracker shows the way to successA year ago, tunnelbuilder adtracker was introduced to help fulfil our promise of maximum response for minimum cost throughout the recession. Our tunnelbuilder.com advertisers have since benefited from over 100,000 clickthroughs. We always knew that individual figures would be high, but the performance of some advertisers has greatly exceeded our expectations. As we archive the first year results, click here, Herrenknecht leads the field with nearly 4,000 clickthroughs/year, closely followed by UGC BASF and Robbins, each with more than 3,000. The great advantage with adtracker is that it doesn't just measure current performance. It also gives clients a view on what type of advertisement will give them the best results. This, of course, is of interest to us at tunnelbuilder when checking our own performance and setting our targets, allowing us to ensure that our pricing policy is fair to all. We know that there is more to marketing success than the number of clickthroughs that a client receives, but, in an age when every cent counts, it is nice to be able to measure at least one component of the equation. To check current adtracker results, click here or on the adtracker logo bottom right, at the base of the advertisers' panel. To advertise with us, contact sam@tunnelbuilder.com. 47/09.