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Recession survivors guide

03/09/2009
Recession survivors guideOf the 14 major economies that went into recession, Japan, France and Germany have already hauled themselves out, and will progressively be followed by their peers. Most of the industrialized world, including Australia and the emergent BRIC economies, suffered downturns of varying degrees, but escaped outright recession. The tunnelling industry is emerging comparatively unscathed, but now has to react quickly to the post-recession situation. Many companies slashed their advertising budgets more than two years ago as a first response to the immediate need to cut overall costs. However, to survive and be forgotten is a hollow victory for such players, and they need to move quickly to both re-establish their identities and take advantage of the current flurry of activity in the marketplace. It is too early in the recovery to spend money on vanity advertising, but the time is right for low-cost, high-impact placements. A company profile at tunnelbuilder.com is still the easiest, quickest and most cost-effective way to reach the key decision makers in the tunnelling industry. Our introductory offer of a company profile written and designed by us to your instructions, accessed by a logolink in a prominent place on our front page, will draw the attention of 30,000 readers/month. Its effectiveness can be monitored daily by clicking on our ad-tracker, and we can support your message with newsflashes about your company achievements. Click here for brochure download. 35/09.



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