Internet Advertising Overtakes MagazinesGuy Phillipson, CEO of the Internet Advertising Bureau
www.iabuk.net has reported that spending on online advertising in the first half of 2006 has grown by 40% compared to the same period 2005, and has already overtaken UK national press advertising with nearly 12% of the GBP2 billion market. Phillipson also predicts that online advertising will overtake TV advertising within four years, making it the first choice medium. Broadband take-up in UK has moved from 8.5% to 40% in the last three years, meaning that more than 80% of Internet users now have a high-speed connection, enabling advertisers to deliver far more creative and engaging communications.In 2005, investment in online advertising reached historical records in Spain with a 71.7% increase compared to 2004.Meantime, Italian Internet advertising has grown 51.1% January-July 2006 compared to the same period a year ago. Visit
www.nielsenmedia.it/pressarea.aspx These figures reflect the success of tunnelbuilder in becoming the international tunnelling industry's prime advertising medium, with over 100 key advertisers. Of course, there is no point in advertisements unless somebody is going to read them. With 40,000 readers/month, tunnelbuilder websites guarantee a qualified audience. With the best website writers, designers and translators in the business, tunnelbuilder presentation is second to none. Add to this our lifelong sponsorship by the icons of the tunnelling industry, and tunnelbuilder is definitely the place to be seen!To find out how we can help you promote your business to the heart of the hugely dynamic and profitable international tunnelling industry, contact
sam@tunnelbuilder.comTo place an English advertisement, contact
wendy@tunnelbuilder.com, to place an Italian advert contact
monica@tunnelbuilder.com and to place a Spanish advert contact
thierry@tunnelbuilder.com 42/06.