Advertiser support at tunnelbuilderIn publishing, editors sometimes lose sight of who is paying their wages. The buck usually comes from the advertisers, and stops with the publishers, with the editors in between. When it comes to advertiser support, it is left to the editors to differentiate between news and advertorial, and they often get it wrong. At tunnelbuilder, we support our advertisers with reports of their achievements and, when they send in appropriate press releases, we link them. In this way, if the reader decides the report is pertinent, the advertiser benefits from a clickthrough. The reader is key: tunnelbuilder.com attracts qualified readers, and then directs them to the places of most interest. The result is more enquiries to advertisers, and less time wasted by all concerned. We are so confident of this approach that access to headline news is a feature of our advertising contracts. For more, contact sam@tunnelbuilder.com. 48/10.